Green Bay Packers Logo History: Every Crest and Its Colors

This page traces every logo the Green Bay Packers have used, from the 1919 meatpacking sponsorship to the oval G, with each era’s colors as one-click hex values.

Green Bay is named after a sponsor, because Curly Lambeau got the Indian Packing Company to pay for the jerseys in 1919.

A local art student drew the G in 1961, it stands for Green Bay rather than anything grander, and it has changed once since.

Today it runs on Dark Green, gold and white: #203731 #FFB612 #FFFFFF. For RGB, CMYK and Pantone, see the current Green Bay Packers color codes.

Green Bay Packers logo history timeline

1921-1950 (approximate)

Green Bay Packers logo 1921-1950

Green Bay Packers crest, 1921-1950. Club trademark, shown to identify the logo of that period.

No standardized helmet logo; earliest documented team branding (per Packers Wiki) was an 'Acme Packers' wordmark with 'AP' in blue and gold trim, tied to the team's original sponsor, the Acme Packing Company. Leather helmets of this era carried no decal at all.

1950-1955 (approximate)

Green Bay Packers logo 1950-1955

Green Bay Packers crest, 1950-1955. Club trademark, shown to identify the logo of that period.

Franchise's first gold helmets (a plain gold shell, no decal), worn in the years between the Curly Lambeau and Vince Lombardi eras; this look was later revived as a modern throwback uniform.

1956-1959 (approximate)

Green Bay Packers logo 1956-1959

Green Bay Packers crest, 1956-1959. Club trademark, shown to identify the logo of that period.

A logo depicting a quarterback wearing No. 41 behind a yellow football, set against an outline of the state of Wisconsin in green, used on team materials in this period (per Packers Wiki).

1961-1979

Green Bay Packers logo 1961-1979

Green Bay Packers crest, 1961-1979. Via Wikimedia Commons, Public domain (trademarked).

The first oval 'G' helmet logo: a white football-shaped letter 'G' on a solid dark green oval, no outline. Commissioned by head coach Vince Lombardi.

Why it changed: Lombardi wanted a unifying, broadcast-visible helmet mark; equipment manager Gerald 'Dad' Braisher had St. Norbert College art student John Gordon draw the football-shaped G design, which Lombardi approved. Sources are consistent that Braisher commissioned it and Gordon drew it, contrary to the equipment-manager-as-sole-designer framing in some secondary summaries.

1980-present

Green Bay Packers logo 1980-present

Green Bay Packers crest, 1980-present. Via Wikimedia Commons, Public domain (trademarked).

Same white 'G' on green oval, with a gold/yellow outline added around the oval.

Why it changed: Documented only as a visual refinement adding a gold border; no further rationale found in sources consulted.

Green Bay Packers logo colors by era

Era	Colors
1921-1950	Blue `#002A5C` Gold `#BA5915`
1950-1955	Gold `#F83807`
1956-1959	Green `#3A673C` Yellow/Gold `#E3A63C`
1961-1979	Dark Green `#313F36` White `#FFFFFF`
1980-present	Dark Green `#203731` Gold `#FFB612` White `#FFFFFF`

Things worth knowing

Unlike most NFL teams, the Packers did not settle on a single stable helmet mark until 1961, over three decades into the franchise's history; before that, helmets went from bare leather to a plain gold shell to a printed Wisconsin/quarterback design.
The iconic oval 'G' was not designed by Lombardi himself: equipment manager Gerald 'Dad' Braisher commissioned it, and the actual drawing was done by John Gordon, an art student at St. Norbert College, at Lombardi's request that the G be football-shaped.
The only change to the 'G' logo since 1961 has been the addition of a gold/yellow outline in 1980; the letterform and green oval have otherwise been untouched for over 60 years.
The team has periodically worn 1950s-style throwback uniforms and gold leather-look helmets (e.g. 2021, 2024 seasons) referencing the pre-'G' era rather than any change to the current primary mark.